Life’s big changes can feel overwhelming. Whether you’re starting a new chapter, facing uncertainty, or searching for deeper meaning, we’ll help you uncover your purpose in just 7 words or less.
All you really want is to feel a sense of purpose in your life—something that gives you direction, fulfillment, and joy. You want to wake up each day excited about what lies ahead, knowing that your actions align with your true self and contribute to something meaningful. Ultimately, you just want to live a life that feels authentic and satisfying.
But in today's complex world, finding your purpose can feel like searching for a needle in a haystack. You’ve tried journaling, self-help books, talking to friends and listening to countless podcasts but you are still left wondering—"How? Where do I start? What do I do and how long will it take?".
Imagine if you could discover your life’s purpose in just a few simple steps, using a proven, guided process that makes self-discovery fun, easy and fast.
introducing My Blueprint For Purpose™
A digital course made to help you block out distractions and focus on what truly matters—your purpose. Follow a simple 16-step Blueprint that takes you from discovery to clarity in just 6 hours.
What You’ll Do
With the Blueprint For Purpose System™, we guide you step-by-step—using AI—to help you quickly find, share, and start living your purpose. There are four main parts:
testimonials
After a successful career in communications, I thought I understood and could clearly articulate my full value. This process took me much deeper. It made me realize how much more value I was bringing to the table. Knowing that value, and being able to articulate it powerfully, gave me the confidence I needed to take on my first CEO role.
Being able to express my purpose so clearly with a prospect makes it much easier for both of us to decide if we are right for each other. As a result, I have been far more successful at filling my gym with motivated customers who are inspired by my unique training approach, and that is what brings me joy in my career!
After almost two decades, my career had become a comfort zone that was holding me back from what I wanted and needed, which was something new. Discovering my purpose made me realize my true value and it enabled me to see how broadly it could be applied. This gave me the confidence to find a new and different career, one which gives me exciting challenges I've never experienced before.
I was at a crossroads and didn’t know what I wanted. I just knew that what I was doing no longer fulfilled me. Discovering my purpose helped me uncover what was truly important to me and to identify the kind of work that I find most satisfying. It helped me see my personal and career goals as connected, where one supports and aligns with the other. That helped me to make choices that were more realistic, satisfying and mutually supportive, including finding a new career that I love.
For many months I had been searching for a new job situation that would truly satisfy my drive for achievement, relevance, and fulfilment — my purpose. After many months, I stumbled upon a
fascinating interview with Ian Chamandy, Chief Purpose Officer at PurposeU. The My Blueprint For Purpose course was very promising, so I did my research, signed up and signed in at purposeu.ai.
This course guided me through the steps of carefully considering my work and personal
accomplishments in a new light. In this way, I gained a deeper understanding what my successes reveal about me. AI partner Wordsmith was skillful at identifying and reading between the lines to
uncover for the values, beliefs and talents that play a role in my accomplishments. Wordsmith’s Try Again option was very helpful at producing different ways of describing these important pieces of the puzzle.
In short, I took a deep dive, recognized my values, beliefs and talents, determined my purpose, and captured these discoveries in my own 7-word Purpose Statement and Purpose Pitch. I am now moving forward with a finely tuned sense of direction and entirely new potential paths to travel.
Many thanks to Ian Chamandy for his excellent work in developing this amazing course!
I was surprised by how inspiring it was to finally find the words that truly capture who I am and what I stand for. As a contract consultant, I have to ‘resell’ myself every few years—and that can be draining. But discovering my purpose gave me a new clarity. Now I present my value with more confidence, more impact, and a deeper sense of alignment with the clients I want to serve.
When you complete
fresh starts
Retiring, switching careers, or starting something new—every change is a chance to find what matters most. We’ll help you move forward with confidence.
Transitions aren’t setbacks—they’re chances to learn and grow. We’ll help you find meaning and new possibilities in every chapter.
Discover new career paths that match your values. Turn change into a new opportunity for fulfillment. We’ll help you choose your next step and build a career that excites you.
what's inside?
We don’t want you spending endless hours just consuming content. For us, it’s all about taking action and getting real results.
Here’s what you can expect from My Blueprint For Purpose™:
A guided, 16-step Blueprint to help you find your purpose
A 6-module self-paced digital course
3 hours of easy-to-follow video content
27 bite-sized lessons, each less than 10 minutes
About 3 hours of hands-on exercise time to apply what you learn
You can finish the course in just 6 hours—quicker than a movie marathon!
Powered by ai
Our AI tools will help you quickly discover your purpose and express it clearly in 7 words or less, making it easier than ever to stay focused.
Hi, I am Ian Chamandy, and I’m the co-founder of PurposeU, and the designer of this course. I'm a seasoned entrepreneur, public speaker, author, and purpose expert with decades of experience helping organizations and individuals discover their core essence.
In 2005, I co-founded Blueprint Business Architecture, where I developed the innovative Blueprint for Purpose System™ that captures an entity's purpose in just 7 words or less—a simple yet profound approach to understanding both organizational and personal identity.
During the pandemic, we recognized a growing need among individuals seeking meaning and purpose in their lives.
Many of my clients expressed their struggles to identify their life's direction, prompting me to transform my successful organizational methodology into an online course designed to empower individuals to define and live purpose-driven lives.
Our mission is to help you unlock your potential and embark on a transformative journey toward a purpose-driven life. And now I’m here to invite you to discover your own purpose.
WHY choose us?
Our AI-powered course makes the process of finding your purpose quicker and more straightforward than traditional methods.
dog days of summer sale!
Common objections
Nope! Your purpose is actually rooted in what makes you uniquely remarkable, not something mystical. It is about knowing who you are, at your core, so that you can be the best possible version of you.
90 days from your purchase date. We want you to actually find your purpose and get quick results so you can start living on purpose!
You can complete it comfortably in just 6 hours. Why wait? We want you to actually find your purpose quickly so you can start living your life with purpose!
Good news! Everyone has a purpose because everyone has something that makes them uniquely remarkable. You just need the right tools and guidance to help find it.
Curiosity & drive
Everyone has accomplishments! We will walk you through how to choose them. No accomplishments are too small!
We have built the entire course around using AI but, while we don’t recommend this, you can choose not to use it. We do not have any supporting materials to enhance an offline experience, but if you choose to do so, that is up to you.
No, everyone has a purpose. You just need the right tools and guidance to help you find it.
You can ask unlimited questions in the Q&A discussion threads for each lesson and/or in the peer-to-peer community. All questions will be addressed!
This is an online course so you will need a computer of some sort: laptop, desktop, tablet or mobile phone. All videos are compatible with any device but we do not recommend using a mobile phone when completing all the exercises on our AI Workspace.
You can complete our course in as little as 6 hours but we don’t recommend you rush.
Nope! This course is for everyone—no prior experience needed. Just bring your curiosity and an open mind!
Absolutely! Wordsmith™, our AI helper, is programmed to be all things purpose. It helps uncover invisible insights and patterns in your experiences, making the journey to finding your purpose smoother and faster—like having a super-smart buddy by your side!
You bet! The course is self-paced, so you can dive in when it suits you. And while it only takes approximately 6 hours to complete, if you are that determined, you have 90 days to finish the course.
Yes! Many of our participants have found their purpose transformed their lives the moment they uncovered it in 7 words or less.
At PurposeU, we’re here to help you uncover your purpose and take meaningful steps toward living a life aligned with what matters most to you. Our program provides tools, support, and a community to guide you on this transformative journey.
Committing to this process is an important step toward creating the future you envision. The outcomes you experience will depend on the effort and energy you bring to the program, and we are here to support you every step of the way.
Our no-refund policy is designed to reflect the mutual commitment we’re making to your growth. When you join PurposeU, you’re making a promise to yourself to prioritize this important work. We’re equally dedicated to providing you with the guidance and resources you need to succeed.
We understand that making an investment in yourself can feel like a big decision. If you’re still unsure or feel uncertain about your readiness, it’s okay to take more time to reflect. PurposeU will be here when you’re ready to take the next step with confidence.
This program is for individuals who are ready to embrace growth, take action, and commit to the changes they want to see in their lives. If that sounds like you, we’re excited to help you make it happen!
No refunds will be issued, as this policy ensures that both you and our team can fully dedicate ourselves to your success. We’re excited to help you move forward with purpose and focus.
We are leading a global movement that empowers people to find, live and share their purpose.
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